It’s important that we trace back the history of
The discontinuation of Animax and Toonami put an end to the budding
It comes as a surprise that
Indian animation industry goes way back to 1957 yet nobody recognizes nuances in cultural animation.
The style of animation in
But cartoon has become synonymous for any animated show or film here.
Let’s go over the watershed events that took place in this field to get some clarity.
Animax And Cartoon Network
Source: Deviant Art
Animax India was the Indian unit of
The channel broadcasted a range of
Initially in 2004, Animax India began with a 12 hour Hindi feed targeted towards kids from age 7-14 but upon the merging of the programming field with Animax Asia, their programs and demographic changed.
Animax India slowly shifted to subbed
By 2012, Animax reverted back to its old logo and focused on
DTH channel providers started de-listing Animax from its channels due to inability to pay carriage fees.
In 2016, Animax made it back as a television channel. Sadly, it ceased broadcasting in India on April 18th, 2017. Sony Yay, a kids’ channel, replaced it. Currently, Animax is accessible through a Sony LIV premium account.
Toonami was the kids’ programming block of Cartoon Network.
Turner International India owned Cartoon Network and in turn, Toonami as well. In 2015, Turner International India launched a separate channel called Toonami which was another destination for
Reasons Behind The Decline
The significance of understanding why Animax was not successful is a dire one. With more clarity on its decline, we can work on the solution for more accessibility of
- Animax’s failure to pay its carriage fees to DTH channel providers is due to the fact that it had low TRP.
- The low TRP is due to the lack of good marketing and commercial advertisements on part of Sony.
- Animax was misjudged as a kids’ channel and therefore, the
adultcontent gathered some concerns from the society.
- Sony wanted to indulge in the hot market for kids television. They replaced Animax with Sony Yay – a kids’ channel.
- Animax got shifted to a digital platform because it was aimed at a tech savvy crowd.
- The confusion of
animewith cartoon can be attributed to its lack of popularity.
- Broadcasters preferred to put original content rather than just fill programming blocks.
Solutions going forward:
- With growing social media groups and exposure to
animethrough Netflix and Prime Video, the market for animehas grown. Animax Asia must be informed of the massive market in India. It is a step to bring animein India.
- Petitions can be made for upcoming Studio Ghibli and
animefilms to release in India. This progress would work two ways – show Japan it has a market in India and also, introduce people to animeon a broader scale.
- Just like
AdultSwim, Channels can have an adultprogramming block which would differentiate animefrom cartoons directed at kids. Animedidn’t gain as much popularity here as the rest of the world due to misconception regarding it. Bad Marketing is also to blame.
- We can try to gain the attention of distributors such as Sony Entertainment Pvt. Ltd in making Animax or their premium account more accessible to their targeted audience.
Progress Through The Years
There has been considerable improvement in attempts to bring
#IndiaWantsAnime movement created by animate_dubbers and KnowSenpai has gained international recognition.
#IndiaWantsAnime began with a petition to bring Makoto Shinkai’s upcoming film Weathering with You to India and garnered response from the production crew of the film and Makoto Shinkai himself.
BIG NEWS : Guys we did it! It has been confirmed that “Tenki no ko” will release in India! More details will be disclosed on Monday!
Thank to EACH AND EVERY one of you of this small community for making this happen!
This is our win!#indiawantsanime #senpaiknows pic.twitter.com/IHfMmQesPP
— knowSenpai (@KnowSenpai) August 8, 2019
Currently, the movement wishes to be a stepping stone to bring
What are your thoughts?
Post written by Syed Amjad – https://knowsenpai.com/