While the anime industry has been around since 1961, to most of us it’s been around since the 1990’s.
Or the early 2000s at most.
We can all agree with that much (especially if you’re under 30 years old).
Since the 1990’s the anime industry has blown up and is now making over a billion or so per year in dollars.
We can thank anime shows like:
- Dragon Ball Z (as a franchise).
- One Piece.
- My Hero Academia.
- Your Name.
And many more successful shows.
And of course: the efforts made by creators and companies in general.
Despite all this success though, the industry has MAJOR hurdles to overcome
The types of hurdles that:
- Are self-inflicted.
- Stems from “archaic” ways of thinking.
- Inferior technology.
- Laws and regulations.
With that cleared, let’s get into the hurdles the anime industry is facing.
Challenges The Anime Industry’s Facing:
1. Region Locking
This is a MAJOR issue in the industry. And it’s been going on forever.
Think about it.
Don’t you just HATE seeing messages like this when streaming anime?
If you can’t relate then you’re in one of the 2 best countries for anime:
- United States.
Outside of Japan and the US, region locking is a major hurdle we’ve yet to overcome.
Let’s take a country like the UK as 1 example.
As surprising as it might seem, even here in the UK you can’t stream all the anime you want. Because of so many content and copyright restrictions.
And then there are even BIGGER countries like India.
Even Indian anime fans can’t watch all their favorite anime… legally.
And of course – it’s not just these two countries, it’s many countries/continents across the globe.
- Middle East.
Here’s a couple of reasons why region locking is a global issue:
A. Frustrating restrictions
Blu-Ray (and dvd’s) are dead. But since there’s a “small” number of fans who still buy dvd’s, this example is worth mentioning.
Region codes are split into 3 sections worldwide:
- Region A (America, East and South Asia).
- Region B (Europe, Africa, Middle East, etc).
- Region C (Russia, South Asia, and so on).
As it stands – region codes are a load of B.S.
The technology is inferior for what’s necessary in 2018.
In fact forget about region codes. The technology behind licensing is also flawed in 2018.
This is what makes region locking more problematic in the first place.
B. It encourages piracy
Why do you think Piracy exists anyway?
The self-righteous answer is something like: “because people who watch pirated anime are scum bags”.
But that’s a load of BS and it’s too simple-minded.
The truth is: piracy exists because the service is poor. And that’s a nice way of phrasing it.
Region Locking encourages piracy, especially in countries that have a legit excuse for it.
C. The technology is outdated
Whether we’re talking about Blu-Ray or region locking in general… The technology behind it is outdated in 2018.
This might have seemed “practical” back in 1980. Or whatever year. But today it’s a major pain that’s holding back the anime industry’s growth.
It’s not surprising there’s little innovation in the anime industry (or where region locking is concerned). Because 99% of the industry is still relying on outdated thinking that worked 10-20 years ago.
2. Conventional thinking
If you’re like Saitama and you’re scratching your head… Let me explain.
Remember what I said earlier about “the industry’s relying on outdated thinking?”
Well, this is where conventional thinking comes in.
This ONE thing is doing the most damage to the industry, and has created hurdles that shouldn’t even exist.
Hurdles like region locking and licensing restrictions.
And even piracy on a MASSIVE scale.
Japan is a strange country.
On one hand they’re known for some of the most innovative technology (in the gaming industry at least).
But in the anime industry they’re scared of breaking out of Japan and taking risks.
They’re more comfortable “serving Japan” in terms of anime and manga. Despite the starving international anime audience they have.
But beyond that – they don’t want to change, improve or innovate in the anime industry.
It’s hard to change. And there are barriers to change (like money ££££).
That’s why It’s easier to stick to convention and “hope” for the best.
“The conventional view serves to protect us from the painful job of thinking.” – John Kenneth
And if you think I’m making this up…
Just take a look at this:
Every year (even before 2015) dvd sales have dropped like bird sh**
And each year the pile is getting bigger and nastier.
What’s this got to do with conventional thinking?
I’ll tell you:
- The industry still invests HEAVILY into dvd’s, despite the decrease in sales over the years.
- What that means is: they’re putting themselves in debt to create anime dvds.
- People in my generation and younger don’t care about DVD’S.
- Investing in something most fans aren’t interested in is wishful thinking.
The writing on the wall was spray painted in red since 2006-2010.
We’ve just chose to ignore it by wearing a blindfold.
3. Negative stereotypes
Take a good look at the screenshot above.
It’s a Google search of what people think about anime.
Almost none of the search suggestions are positive.
“Anime is for degenerates” is a harsh example.
It’s the kind of thing that gives you an expression like this
Why is this an issue? You might ask.
I understand the thinking behind that question, because what others think about anime doesn’t change what we think as anime fans.
But actually this is an issue.
A. The global success of anime depends on its image
I hear it now. People saying:
- WTF are you talking about? Anime is ALREADY successful on a global scale.
But is it?
Shows like DBZ might be growing tons of money in their money garden, but the industry across the board isn’t like that.
That’s why anyone who works in the industry (even businesses) generally make LESS money.
At least when compared to other industries at a basic level.
And yes, anime’s reputation plays a BIG role in terms of international success.
If Japan decided to keep anime all to themselves, “stereotypes” wouldn’t matter, since anime stereotypes mostly stem from outside of Japan.
But because anime IS international, and the goal is global success, how the industry is perceived is important.
B. It’ll be hard for companies to take anime seriously if it’s “image” isn’t appealing
I mention companies because for anime to grow, partnerships MUST be formed.
That’s just how business goes.
The more of the right partnerships you build, the better for you and the industry you represent.
Imagine if lets say, anime companies were able to “partner” with the BBC (British Broadcasting Corporation).
The BBC is massive not just in the UK, but on a global scale. With an enormous TV network.
If certain anime shows were aired on the BBC (where relevant) this would be a big deal for the industry on a global level.
Getting on the BBC is like winning the lottery in the TV world.
So like it or not, these stupid stereotypes of anime have “some” influence on the industries success worldwide.
Improving the overall reputation of anime (without selling its soul) is necessary.
Especially if Japan is serious about global domination.
4. Content quality
I’m not saying content quality is “bad” in general, but let’s be honest…
- The “over production” of content in recent years is getting ridiculous.
- And this over production has caused studios to create mediocre content.
Nowadays anime studios and creators are “in a rush” to create so much content… That they’ve forgotten about quality all together.
In fact they put quality on death row and strangled it to death when body was looking.
Darling In The Franxx is the obvious example
If you’ve ever had your high hopes kicked in the balls with steel boots, you’ve probably watched Darling In The Franxx.
I LOVE Studio Trigger.
They’re one of my favorite anime studios, even though they have a “small” catalog of anime shows.
In the first half of Darling In The Franxx – most fans thought the same thing.
But after the first half of this series aired… Yeah you get the point.
The anime slipped up and didn’t bother to get up again after that.
What’s this got to do with content quality?
- Unlike the 1990’s and 2000’s, studios are taking less time to create masterpieces.
- And instead – they’re in a rush to “just get it finished”.
- Sometimes anime studios throw in anything and everything “just” to see what sticks.
- Because of this – we’ve yet to see truly outstanding shows like we did 10-20 years ago.
- And before anyone says it – of course there a still good shows like Violet Evergarden.
- But in reality, there’s not as many.
Content quality isn’t the challenge though, it’s the approach to creating content.
There’s less focus on quality and more focus on quantity.
An anime fan on Quora puts it this way:
“It drives me nuts when an anime, whose story is running very thin, just happens to throw in the obligatory ocean visit or pool scene or hot spring dip. The only reason for this is to draw in their watchers through the fan service.”
It’s hard to come up with something creative and different if all you’re thinking about is creating dozens of shows for the sake of it.
I believe behind the scenes this is doing more harm than we ‘re able to see or realize.
5. English Dubs
This isn’t a debate between dub vs sub – I don’t give a damn about that childish argument.
But what I do want to say is: the challenge the industry faces is dubbing a large amount of anime shows.
Have you ever noticed how few dubs exist?
An ignorant response to that statement would be something like: “nobody cares about English dubs”.
But in reality: millions of fans live and breathe English dubbed anime.
I’m one of them.
I wouldn’t have discovered anime if it WASN’T for English dubs.
The voice actors and actresses deserve a high-five for the hard work they’ve put in over the years.
But there seems to be some issues, whether it be:
One of these 4 things stands in the way of subbed anime being simultaneously dubbed for those who want it.
Most of the time English dubs take YEARS to be produced. In other cases it never happens.
Which is the case with shows like:
- Made In Abyss.
And too many to count.
I’d love to watch these shows (in fact I want to) but I’d prefer a dubbed version.
If the industry can get the details ironed out, this will BOOST anime’s global success without fail.
Assuming it makes financial sense.
6. Animator shortage and working conditions
When all is said and done – what matters is the environment you’re working in.
Everything else is determined by that, no matter the job, business or industry.
In the anime industry working conditions are no different to Apple’s working conditions in China.
The irony is: these working conditions are the same reason there’s a “shortage” of animators.
- If you’re working in a poor environment, it’s only natural you’ll leave.
- And in some cases – not even passion for what you do will be enough to bear it.
To people disappointed by Attack of Titans S2 being only 12ep. Sad but there is a real shortage of staff because of anime overproduction.
— ThomasRomain ロマン・トマ (@Thomasintokyo) March 31, 2017
Japan in general is also known for their “workaholic” nature.
I’ve been called a workaholic. But that’s a joke compared to what being a workaholic means in Japan.
In dozens of cases, being a workaholic in Japan means death.
And it’s not just “in Japan” as a whole, it’s in the anime industry as well.
7. Small budgets and lack of funding
Japanese anime companies, even the one’s who’ve been around for years have small budgets and funding sources.
When you look at it from a Japanese perspective, 1-3 million yen sounds like a lot for a company.
But when you convert it? It’s around $9,000 – $27,000.
And it gets even worse when you convert it to British pounds.
Recently the anime studio that helped produce Black Clover filed for bankruptcy.
Despite being around since 1993, $27,000 (3 million Yen) is what the company operates on… Even after 25+ years.
It’s no surprise anime studios struggle to produce quality content when you consider these facts.
And it’s no wonder “animator shortage” is even a thing when you look at the financials. Despite HOW long these studios have been in business.
The anime industry is brutal
I don’t have enough insider-knowledge to speak on why this is the case… At least not as deep as I’d like.
I just know it’s a major issue in the anime industry, even in 2018.
Because of the way the industry is set up, and how it runs, this is the reality it’s created for many of the studios we selfishly expect to create anime shows we know and love.
It’s a lot more complicated than it looks, eh?
Question: How can we solve these problems?
One anime fan on Quora says this:
“I’ll tell you what the industry needs. It needs a Steve Jobs, it needs an Apple and an iTunes store.”
What he means is we need innovation similar to what Steve Jobs did with Apple.
Another anime fan on Quora suggests this:
“If the anime industry has to take major strides in expanding to a much wider audience base worldwide, the time has come to adopt newer technologies and for that it is necessary to break the regional barriers.”
Manish then goes on say:
“So, what the industry is desperately in need of, is a platform which is the Anime equivalent of YouTube.”
I have my own thoughts about this too. And I’ll write an article about it.
But if you have something to share in the meantime, do it over social media.
P.S – some of my points might seem harsh, but it’s just tough love.
I love the anime industry, and that’s why these conversations are necessary.
I’m the Founder of Anime Motivation.
The 1st anime I watched was Dragon Ball Z. Followed by Claymore, Inuyasha, Attack On Titan, and the rest as they say is “history”.