Demon Slayer is overrated and it’s not the first time I’ve said it. But that does NOT mean I don’t think the
It is decent. It does have its moments but in the grand scheme of things it doesn’t match up to other Shonen.
It’s far from a masterpiece.
I say all that to say this is proven by its sales figures vs the
Let’s talk about why that is, and how it’s a problem.
Demon Slayer was built on the back of HYPE
I don’t know what Ufotable did, but I know one thing for sure: they did a KILLER job of marketing the
I remember the hype train started around Septermber 2019. People were recommending me to watch it non stop.
Eventually you get sick of hearing people suggest it, and so you watch it to see what the HYPE is all about.
I watched it, and in the first 5 episodes I admit I was surprised by the action and the supposed quality.
The way Nezuko kicked the head off a demon was priceless. It was a memorable moment and an introduction to what’s to come later.
Then episode 10 and beyond comes into the picture, and I’m like…. OK? Is this really it?
Episode 17-19, I forget the exact number, but one of these episodes is where the HYPE train starts to go full speed.
Everyone was talking about it, especially from an animation and art point of view.
That’s the end of the season.
Mugen Train over a year later
The pandemic provided an opportunity to make people thirst for the outdoors more than usual.
This played into the fact that Japanese people went out in shocking numbers to watch Mugen Train in the theatres.
It’s a normal reaction when you’re stuck in doors for so long because of a lockdown you could have never expected.
- Top selling
animemovie of all time.
- $100’s of millions of dollars accumulated.
- A few billion added to
anime‘s industry net worth.
But that’s why
Demon Slayer‘s cultural impact is laughable in comparison
- More time.
- More investment.
And a lot more needs to be done over the long term for it to be everlasting.
I’m talking about the kind of impact
To the point where:
- People wanna be like those characters.
- Fans go to the gym because of those characters or
- People start businesses around those
- Cosplay is dominantly based on those characters or
- People continue talking about it to a large degree in spite of hype dying down.
And things of that nature. The way Bleach.
The big 3 (or the big 4) have had decades for that of course, but that doesn’t take away from the point of
Even as we speak, both Mugen Train and
Mugen Train’s drop is more savage, but in general there’s a decline in trending data.
I don’t think the HYPE will last much longer though, and
There’s no “long term” about it.
2. This cocaine-high can’t last forever
The wild success of Demon Slayer is similar to what 50 Cent’s first 2 albums did. They both went DIAMOND.
His music success during this time was unheard of as a rapper, and of course it didn’t last longer than that, musically.
animehit sales figures unheard of.
- It made over $503 million at box office worldwide.
- It’s the FIRST Non-Hollywood production to top the annual box office.
- It’s the highest selling
animeor Japanese film, ever.
- It blew past all the decades worth of
animemovies that sold well like Spirited Away.
You just DON’T hit never heard of figures like that in a short space of time, and expect it to last for too long afterwards.
Ebs and flows are natural.
No one thing can ever keep rising perfectly on a graph without failing or dipping. Especially if the rise is as straight as an arrow.
As things stand though, that’s no longer possible. And you can expect to see it decline over the years as the hype struggles to hold on for dear life.
3. It’s carried by its animation quality
- Vivy Fluorite Eye’s Song.
- Violet Evergarden.
- Land Of The Lustrous.
- Fate Zero.
Or in other words: without the visuals, the
- Is the fight scenes good enough by itself, without the solid visuals?
- Is the story captivating enough to only need “good enough” visuals?
- Are the characters great enough that stellar art wouldn’t matter much?
- Is the
animeunique enough that it could stand against other Shonen of a similar visual quality?
I’m not convinced.
It just means it’s good for the industry, but not to the point where culture is massively impacted.
Demon Slayer all bells and whistles?
Season 2 is set for 2022, so until it drops only time will tell. But I stand by my point about the cultural impact of
I look forward to seeing what happens from here and HOW they handle promotion with the hype dying down.
Not to mention how they plan on shooting it back up again.