Why I Decided To Get Into The Anime Industry

Anime Business Woman Industry

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The anime industry has some of the poorest conditions on the planet. Whether we’re talking about:

  • Salaries (if you’re an employee). This more true in Japan.
  • How animators are paid and treated.
  • The difficulty of breaking into the industry.
  • Profitability in terms of starting and running a business.
  • Succeeding to a high enough level that it makes financial sense.
  • The complications with licensing and piracy.

It’s one of the first industries you’d be considered insane to enter. Or even attempt to get into.

In fact – prominent anime veterans (Anime News Network, etc) have even suggested to not get into the anime industry. As It’s tough, brutal, ruthless and hard.

Source: Should I Get Into The Anime Industry?

So why did I decide to get into the anime industry, knowing all that?

I’m a rebel, let’s start off by saying that. I have an insane determination to make an impact and make a change with the things I’m committed to.

So the “struggle” and the work required isn’t an issue for me.

With that said, there are 4 main reasons why I decided to get into the anime industry. And even start a business along the way.



1. It all started with a problem.

Personally I love anime quotes and taking inspiration from all kinds of different shows and movies.

But guess what?

There are almost NO websites dedicated to it. Even in 2018.

And the ones that are?

They look ancient, have been abandoned, and aren’t convenient to use.

And so… I put the two ideas together: Anime + Motivation.

That’s how it started off.

And that’s the main focus of the blog:

Latest News & Updates | Anime Motivation Blog

Fast forward to today, and Anime Motivation is the most prominent website when it comes to anime motivation. Countless number of fans come here everyday for this type of content.


2. Another problem I had

In the UK there are FEW anime shops. Especially offline. And even online there aren’t many that can be trusted.

It’s shocking how many sell BOOTLEGS and people have NO idea they’re being ripped off. And when they know? It doesn’t matter. Shops somehow stay in business in spite of it.

Like with my #1 issue, most sites look outdated, DEAD, or aren’t convenient to use. Or they’re just plain old fashioned in how they do business.

This is also true for global sites (US, Europe, etc).

I know I could do something better.

And so… the retail business was born.

Official Anime Merchandise | Anime Motivation

Fast forward to 2018, and we’re starting to make some progress.


3. I’ve always loved anime, for well over 10+ years.

Why I Decided To Get Into The Anime Industry

Secretly (despite point #1 and #2) I’ve always wanted to get into the anime industry.

You could say it’s a part of my “bucket” list. Plus I love Japanese culture.

I’m not one to wait around for someone to “give me permission”, and so that’s what drove me to get involved.

It wasn’t until 2014 – 2015 that I started getting into anime again. I hadn’t watched it for years beforehand.


4. I feel I can make an impact

natsu dragneel fired up

I’m ambitious and unconventional by nature.

The anime industry in a lot of ways is ancient, conventional and traditional.

It still focuses on selling and marketing CD’S which is stupid in 2018.

CD’S have been declining for years (they lose money relentlessly). And a lot of the industry is stuck in the past (that’s not to say everybody is, obviously).

At my core I’m driven to build, create, and make a difference.

Legacy matters to me.

That’s what I want to do for the anime industry.

I want to “give back” to the thing I love. And “shake” things up while I’m at it.


It’s been 13+ months since starting.

So this is only the beginning. I’m optimistic for what the next 5+ years will bring. And how I’ll go about making an impact.


Learn More About Anime Motivation

Quora @ Anime Motivation


So there you have it

Those are my 4 main reasons for getting into the anime industry. It’s something I’ve loved for a long time.

As the saying goes:

“If you love something, let it go. If it comes back to you, its yours forever. If it doesn’t, then it was never meant to be.” – Unknown

That’s my anime journey in a nutshell and how it began. Expect another post like this sometime in the future.


What are your reasons for getting into the anime industry, or starting an anime website?

I'm the Founder of Anime Motivation. An international retailer of official anime merchandise, toys and figurines. I've been a fan of anime for over 10-15+ years, with the first anime show I watched being Dragon Ball Z.

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