The only exceptions to this rule are
My Hero Academia Black Clover
Or any other brand new shonen
There’s a good reason for that.
Anime Has 12+ Episodes These Days:
The Demon Girl Next Door is a good example of this.
Mainstream shows gain most of the industry’s attention, so naturally they have a lot of episodes and the leverage to support it.
A show like The Demon Girl Next Door (and dozens and dozens of new shows) can’t say the same thing.
In the case of a show like this, 12 episodes is a smarter move on the studios part.
With this they can:
And determine whether an
If a lot of new and non-mainstream anime took the traditional route of 26+ episodes or more, that’d be more risky.
That leads to my next point.
2. Risk management
Ascendance Of A Bookworm and many other
It makes no sense otherwise.
In 2019 – Ascendance Of A Bookworm ran for 12 episodes. It’s an Isekai.
The reception was good, so they went on to make a 2nd season in 2020. I imagine in Japan it must have “sold” enough or gave studios, sponsors and so on enough results to feel it’s worth making a 2nd season.
It built up an audience and so they ran with it.
Same thing happened with My Next Life As A Villainess.
The isekai did so well they’ve announced a 2nd season for 2021!
That wouldn’t have happened if the
But here’s a question: what if both studios made 26 or even 50+ episodes right out the door?
Chances are it might not have done as well. Or built up enough interest to keep viewers…. interested.
Aside from that there’s always the chance an
With 12 episodes an
- Costs less
- Less risk
- Less headache
- Less worry
In the worst case they can scrap it, or at least make up some of the
If it’s an original series with no light novels or
That way, they can measure success without breaking the bank.
But not many studios have the balls (or the budget) to make an ongoing, longer series like
It costs a lot of
Mistakes or overestimation can be
Like I just said, it costs a lot of
Not sure of the prices in 2020 but a few years back, $2 million dollars was apparently the average cost of a full
That’s a lot of
Relevant: Is Anime Merchandise Really Expensive?
It’s easier to watch an
With 12 episodes:
- It’s a wall small enough to walk over (instead of jump).
- It’s more encouraging.
- Everyone has enough time for it (12 episodes = 4 hours).
- It’s just enough to decide whether you like it or not.
I’d assume studios have picked up on this, and it benefits them as well, so everyone wins.
Technology, life, and the 21st century is so immediate and its made “time” more valuable than ever.
5. Promotional material
No Game No Life is the perfect example. The
Either way – the
They can use a 12 episode
Light novel Manga
Or any other material the
This “promo” becomes enough to make more
No Game No Life blew up so I imagine in the case with this
Same thing happened with The Devil Is A Part Timer.
This Isekai series aired for just 13 episodes, and became one of the most popular
Originally from a
That doesn’t matter if studio white fox planned it that way, because the popularity served its purpose. And help the
It’s annoying as a fan to see it (cliffhangers), but that’s how it goes.