This is part of AT&T’S restructuring process, which has lead to many lay-offs recently with some of their companies.
Crunchyrolltoday has over 3 million subscribers. This took them over a decade.
With a company like Crunchyroll under Sony’s belt, they’d have a lot of leverage in the anime industry. And of course – more revenue will pumped into their umbrella of companies.
Crunchyroll will be a valuable asset.
If AT&T plans to sell Crunchyroll, one of their most powerful assets, they stand to lose the best anime asset they have.
On the other hand they’ll gave a fat wad of cash.
It’ll benefit Sony more than AT&T.
The big $1.5 Billion dollar question
How will this affect the anime industry in the west or worldwide?
How will Sony handle Crunchyroll as an asset?
Will Sony mismanage it?
If Crunchyroll does get bought out by Sony for LESS than $1.5 billion (since Sony’s unwilling to pay that much),it means Crunchyroll and Funimation will be sharing the same house.
How that impacts things going forward is anyone’s guess.
As Fierce Video puts it:
“If the two companies can come to an agreement, it would strengthen Sony’s position in the animestreaming market. The company already owns Crunchyroll competitor Funimation, which last year formed a joint venture with France’s Wakanim and Australia’s Madman Anime Group.”
I'm the Founder of Anime Motivation. Featured as a judge in Crunchyroll's 2021 anime awards.
The 1st anime I watched was Dragon Ball Z. I've seen 100's since then, with Saiki K being one of my all time favorites.