25 Countries Where Anime Merchandise Is Most Popular

Anime merchandise may not be in the news as much as well, as anime itself, and it may not go viral the way anime does, but it’s a massive part of the anime industry.

It can’t be separated from anime since the two are so closely tied together.

That’s what makes the idea of anime merchandise curious as far as where it’s most popular in the world.

Unlike other posts like “countries where anime is popular”, which has been covered since 2017, this list has a surprisingly different set of countries that seek out anime merchandise the most.

Let’s talk about it.

Data is taken from Google Trends and is based on popularity.

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25 countries who love anime merchandise in 2024:

1. Indonesia

2. Malaysia

3. Bangladesh

4. Japan

5. Singapore

6. Philippines

7. Thailand

8. Portugal

9. Netherlands

10. Spain

11. Hong Kong

12. India

13. Australia

14. United Kingdom

15. Denmark

16. Italy

17. Argentina

18. Canada

19. Taiwan

20. New Zealand

21. Puerto Rico

22. Ireland

23. Pakistan

24. United States

25. South Korea

Honourable Mentions:

• Austria.
• Switzerland.
• Saudi Arabia.
• Vietnam.
• Belgium.

UPDATED list in real-time 2024:

Interesting things to note:

• Japan made it into the list, suggesting anime merch is more popular locally in Japan than “anime” with its citizens.
  • This is based on previous lists relating to anime’s popularity worldwide.
• Singapore made it into the list for the first time in this series of posts.
• The USA and the UK, along with Australia, Netherlands, and Spain also made it on the list for the first time.
• The Philippines, as always, is featured in the list.
  • They love anime more than anyone else.
• Ireland, Denmark, and Bangladesh are also newcomers who seek out anime merch (or anime in general) online.
• Saudi Arabia and Austria along with Switzerland are surprising “honourable mentions”, especially Saudi Arabia.

While some of these countries might not be seeking out anime as much as Vietnam, Philippines, Belize, Cuba, etc (see previous lists), when it comes to anime merchandise the stats change drastically.

Hence why we see a country like Saudi Arabia which never makes it in the top 30 of anything (unless it’s the least interested country for anime).

Source: Google Trends