In honor of Black History Month, A.M (manga characters.
We had the opportunity to interview the Publisher of the emerging global
Their mission is to create diverse
Their large roster includes:
Mangafrom Nigeria (APPLE BLACK).
- Jey Odin from America (HAMMER).
- JR De Bard from America (UNDERGROUND).
And their newest artist Venus Bambisa from Senegal (REVOLVER KISS).
Frederick L. Jones, Founder, and Publisher of the brand took a moment to chat with us regarding black identity in both
A.M: Reflect on your early experiences with
Frederick L. Jones:
I first discovered
Of course, I didn’t know what they were (or even what they were called) but still understood that they were fundamentally different from the standard Hanna Barbera shows.
The stories were darker and longer, character designs were shockingly cool, and the villains always seemed more nuance.
In the mid to late 80’s, I was exposed to a few copies of the Weekly Shonen Jump magazine from a Japanese-American Librarian at a private school my parents worked at.
While I couldn’t read them, the pictures revealed a comic reading experience that felt cheaper than the American ones (no color, dingy paper) while somehow maintaining the character designs and energy of the
Also, at the time they were shocking in the content as I can remember being blown away by the sexy art and thrilling violence of series like Cats Eye and Fist of the North Star.
By the time Robotech began airing I was buying model kits, issues of Animag, and was fully immersed into the hobby (such that it was).
I was creating ‘Anime club members (who would do a semester abroad in Japan).
Ultimately, this led me to go to Japan as an exchange student before college.
I’ve always seen
It’s a rebellious art-form for many young people when they first discover it because it is SO DIFFERENT from the norm.
It’s a bit dangerous and naughty and probably not something your parents would like.
Every young person wants to experience edgy ideas as they come into their own identity.
Manga WERE my formative years.
So much of my beliefs in storytelling and entertainment came from those shows, comics, and even videogames (I think most of us OLDER
This eventually bled into my creation of Saturday AM nearly 30 years later.
A.M: Who do you think were the most influential black characters in
Frederick L. Jones:
CLAUDIA GRANT from Robotech (Claudia Lasalle from the original Japanese show, Macross) was and still remains one of my most influential black
She really stood out at the time for how Unapologetically Black she was with her darker features, short natural afro, and commanding personality.
And thus it’s hard to truly embrace and/or be inspired by such characters when you ARE a POC.
She was one of the few that seemed so in tune to my culture and community and the fact that that was nearly 40 years ago makes it even more impressive!
CLOCK STRIKER, which is one of our most popular series, stars shonen
A.M: Why is the need for more diversity important to the growth of
Frederick L. Jones:
A few years ago, I was at a Comicspro show for Saturday AM.
There was conversation, like in any industry, about how the comics business can succeed against so much competition from video games, social media, and the like.
The Industry has long had a problem with poor representation for non White and Asian communities.
It has avoided criticism because there were few if any diverse voices in media positions to mention it much less to discuss it.
Furthermore, few black and brown communities were involved in the industry nearly across all other facets considering that even Asian voice roles went to white actors.
Likewise, most of the firms were founded, staffed, and managed by either Asian or White males.
Due to this, I’ve always been surprised that when I talk to figures in the American anime industry, they are largely unaware of the frustration that black mothers have with the industry.
They do not want their children engaging in an industry that seems to dismiss them as characters or downright ignore them.
The world has changed.
After the string of protests in relation to the George Floyd slaying (and many other POC), I think many people are taking a closer look at not just the lack of diversity but the persistence of it in various media.
The excuse that “it’s not meant for a global audience” when
Neither is the idea that diversity “isn’t relevant to the Japanese culture” when many
Considering some of the most successful and well-known young Japanese celebrities are half-black, the lack of diversity for black and brown people in
With scanlations a few years back, young people created their own translations rather than wait for the local print publishers in their country to officially license various
It could take years for a license while the internet was teasing them with Wikipedia pages and
Today, young people are not just aware of the lack of racial injustice but they actively campaign to change things in their own way regardless of their ethnicity.
Successful artists have become quite popular by drawing BLACK versions of popular
Likewise with the advent of web comics and digital platforms, young people from all over the world are creating original content that features characters and situations in the
But with cultural and racial representations that are refreshing and unique.
We were one of the 1st publishers to formally make this a part of our business model.
I believe that great stories can entice fans regardless of the race or location of the hero but certainly believe that stories that reflect the world and ALL of its people can succeed even more.
While the average
And thus, I’m happy to have created a home for them with Saturday AM.
A.M: With the seeming decline of physical comics, the advent of digital distribution platforms and webcomic portals means that people can still find their favorite comics and discover others.
How do you feel about the industry and the future of digital vs physical distribution?
Frederick L. Jones:
I don’t think anyone can truly say what’s happening with comics right now other than we are heading towards an inflection point.
Things are changing rapidly due to both technological advancements and cultural shifts.
Let’s look at the evolution of anime.
It went from people trading unsubtitled VHS tapes in
When people got tired of paying $25 for just 4 episodes on
In every scenario, the FANDOM grew, the price dropped, and ways to access it became ubiquitous.
We’re moving to a situation where people are becoming more comfortable with Reading digital due to space and financial constraints.
Young people are NOT ignoring comics because of Trading Cards (like back in the day) but are being distracted by Instagram, Tinder, Spotify, and Netflix.
So, the 1st thing is to meet customers where they are and that is increasingly online and via mobile devices.
Likewise, it’s to recognize that there is something special about holding a magazine or book in your hand
And so where traditional retail may need to go is to improve value and experience for customers who wish to enjoy physical books.
We have our FIRST PRINT MAGAZINE coming out called Super Saturday.
It will have tutorials, games, articles, and ORIGINAL GLOBAL
- SAUDI ARABIA
We think that this sort of value proposition (it’s nearly as thick as your average tankoban) is the thing that can excite readers who may demur at the idea of buying physical.
Likewise, our mobile apps (Saturday AM – Global Comics and PILOT
The comics industry is in a challenging moment but the good thing is that there are more fans of superheroes,
The audience is there and is ready — we just need to get them where they are.
We also conducted a mini interview with some artists at Saturday AM to get their thoughts and perspectives. And other voices in the community.
The following conversation is below.
Creator of APPLE BLACK – Nigerian Artist, Odunze Oguguo aka Whyt
A.M: Who are your all time favorite Black
Definitely love Riley Freeman from the Boondocks! He is a fresh and authentic character as are the rest of the cast in that show.
I believe the Boondocks is great because it explored modern pop-culture in unique and hilarious ways through a mostly black lens.
Creator of HAMMER – American Artist, Jey Odin
That’s a tough one! Maybe (Hajime no Ippo creator) Jyoji Morikawa? I mean, it’s not that he is the best at drawing black characters but that is one of the art styles I like to see black characters drawn in.
Hopefully in the future when this question is asked, an artist will mention our names from Saturday AM!”
Creator of UNDERGROUND – New York Artist, JR De Bard
A.M: Why do you feel Diversity is an important element to have for a good story? What do you wish people will take away after reading your
JR De Bard:
I feel that having diversity present in a story allows it to better reflect our world and gives readers a chance to further relate to the characters. People enjoy seeing characters that seem familiar in some way.
I’ve always enjoyed it when people tell me that there is a character or aspect to my series, “Underground”, that reminds them of a part of their own lives.
I hope that is something that my
Creator of REVOLVER KISS – South African Artist, Venus Bambisa
A.M: Do you feel like there is a lack of representation in Japanese
I definitely think so. When there IS black representation, it’s oftentimes just black characters in somewhat African settings or (in fandom) black versions of popular
I would love to see more diversity accurately represented within
When I discovered Saturday AM, I knew I wanted to be a part of their mission to promote inclusive original characters because they are creating the kind of content that I want to see.
Saturday AM: Considering that there are popular athletes like Naomi Osaka, Rui Hachimura do you think we’ll see more BLACK or Hafu
Representation carries weight. Seeing is believing!
We would like to think that athletes like Naomi Osaka and Rui Hachimura are inspirations for characters to be modelled in and across
If these people are not working in the industry then we can’t always expect diverse outcomes when it comes to
Saturday AM: Do you consider BOONDOCKS
Yes, we would consider Boondocks an
The place it originated from. The fact that Boondocks was made in the style of Japanese
Diversity is important and we agree that as a whole POC representation is not as common as we may like it to be in
There is certainly work to be done off screen not just in production but in creation. More diverse
Saturday AM: What is your fave black
My favorite Black
Saturday AM: Are you hopeful that the
Yes I am hopeful.
There seems to be more Black voice actors being granted opportunities to actually voice Black characters in
There’s even Black Mangakas so I would definitely say that the industry is starting to become a little more diverse.
To find out more about these creators and read their
Or for more information about Saturday AM itself, you can visit their website at (www.saturday-am.com)